The Elevator Speech

What do you do when you only have a few seconds and someone asks you, “What do you?” Most of us don’t even get that far when standing in a line because we don’t know what to say to even start the conversation and get the chance to share.

Len Farace shared the formula for a simple, yet extremely effective response that everyone needs to memorize. Two simple sentences that begin like this:

“Do you know how……….” and,

“Well, What I do is……..”

You fill in the blanks. For instance you might say,

“Do you know how everyone seems to be stressed out these days and not getting enough sleep?

Well…….What I do is market a product that helps people alleviate those problems.” (or whatever you’re comfortable saying as long as it addresses the solution to the problem you stated in the “Do you know how…” statement. The above is great when focusing on the product.

Focusing on the business might go like this:

“Do you know how everyone seems to be worried about the economy and how the price of gasoline is getting outrageous – and all we hear on the news is how bad the mortgage industry is?

What I do is show people how they can work parttime from home, and create a lifetime stream of income that will allow them to retire with more money and peace of mind.”

The final part of “what I do is” goes like this… “Do you know anyone who might be interested in something like that?”

Try this and let us know here how it works for you.